The evolving world of pharma: trends challenges and opportunities
M3 EU recently surveyed 400 pharma marketers in the UK, Germany, France and Switzerland, and here’s what we heard: Budgets are shrinking, targets are climbing, and compliance requirements are getting stricter. On top of that, the rise of AI and predictive analytics is transforming the playing field. AI may offer new opportunities, but it also […]
Revolutionising the content delivery model for clients
A recent survey by M3 found that 75% of EU doctors think that their workload has become unsustainable. For pharma, this means that getting a doctor’s attention is a challenging task that shouldn’t be attempted without real, data-driven insights. Understanding the most effective ways to interact with doctors is invaluable. In the survey, 40%-45% of […]
10 Data Trends show how pharma can work effectively with increasingly overburdened doctors
It will come as no surprise to anyone in the healthcare space that doctors today are under an inordinate amount of pressure. They are managing more, in less time, while trying to keep up with treatment information that is out of date faster than they can learn it. For instance, in the UK, the waiting […]
Tailored and targeted pharmaceutical marketing at scale
Learn more about targeted personas for HCP marketing. If pharma companies want to differentiate themselves against their competition and produce impactful results they must be much bolder than the current state of play. True, intentional marketing, tailored meaningfully to all of your target audience. REVOLUTIONISING PHARMA COMMS is an imperative. Learn how scalable and responsive […]
Engaging doctors around the globe
Learning to invest in doctors’ education
Doctor/pharma relationships: the latest research
Healthcare in the digital age
Digital marketing
Understanding what works
HCPs: “We Want Partnerships with Pharma”
Optimising patient outcomes through physician education
