You and AI: driving better engagement with healthcare professionals
Pharma marketers are exploring the potential of AI tools to enhance engagement with healthcare professionals Pharmaceutical companies are on the verge of an AI-driven transformation. The technology offers a potential solution to a growing problem. In recent years, firms have struggled to engage healthcare professionals, making it increasingly difficult to share clinical data, provide education […]
The pharma marketer’s guide to digital engagement
Learn how to unlock stronger HCP engagement through data-led digital strategies, responsible AI and a renewed focus on long-term value Capturing the attention of healthcare professionals (HCPs), who are under constant pressure to manage time and patient care, is no small feat. Pharma marketers must navigate a complex landscape of tighter regulation, economic constraints, technological […]
Smarter ways to connect with doctors
Pharma marketers are navigating tightening budgets, complex regulations and growing pressures on healthcare professionals. What does it take to cut through the noise and make an impact? Cutting through the unrelenting pressures that busy healthcare professionals (HCPs) face takes more than well-crafted messaging – it requires deep insight into their needs and robust clinical evidence […]
The Data Bottleneck: How Pharma Marketing Is Struggling to Keep Up with AI and Omnichannel Demands
In an era where artificial intelligence (AI) and predictive analytics promise unprecedented precision in customer engagement, pharma marketing finds itself at a paradoxical crossroads. Despite pharma marketing undergoing rapid reinvention driven by AI tools designed to unify insight and streamline campaigns, a recent study by M3 found that 90% of pharma marketers report having at […]
M3 wins Gold at PM Society Digital Awards with Theramex
M3 EU is delighted to announce that it was awarded Gold for Brand Promotion at the PM Society Digital Awards earlier this month, for its recent campaign with Theramex. The award-winning campaign, crafted by M3 alongside Theramex, was a longitudinal multi‑brand omnichannel programme, centred around a core repository of information and resources for GPs. The […]
Unlocking the power of Personas in pharmaceutical marketing
In the ever-changing world of pharmaceutical marketing, one thing remains constant: the most successful campaigns are those that resonate with their audience on a personal level. The targeted approach yields the greatest engagement, resulting in stronger relationships between pharma and HCPs and a better return on investment. But how can pharma marketers achieve this level […]
How well do you know UK GPs? (Part 1)
It is well-documented that general practitioners in the UK are experiencing very high stress levels, with 71% of UK GPs finding their workload extremely or very stressful (The Health Foundation, 2024). Much of this is driven by high patient caseloads. In addition, however, the rapidly expanding landscape of therapy options presents GPs with the daunting […]
Embracing efficiency and innovation: M3 Production transforms pharmaceutical marketing
In today’s rapidly evolving pharmaceutical landscape, pharma marketeers face a multitude of challenges, from navigating complex regulatory environments across different markets to engaging healthcare professionals effectively. The launch of M3 Production, M3’s specialist pharma production service, represents an innovative offering combining campaign strategy, bespoke content creation and constant adaptation to guarantee campaign success. M3 Production […]
The power of webinars in healthcare
Webinars are highly regarded by professionals within the healthcare industry. They are recognised as a place where an exchange of ideas can take place, facilitating active learning to improve clinical practice. With research indicating that at least half of doctors intend to engage with pharmaceutical companies online the majority of the time, it comes as […]
Navigating the future of personalised medicine: harnessing data and technology for patient-centric healthcare
In an era defined by remarkable advancements in medical science and technology, personalised medicine has emerged as a beacon of hope, ushering in a new paradigm of healthcare. Gone are the days of a one-size-fits-all approach; instead, healthcare is becoming increasingly tailored to the individual needs and genetic makeup of each patient. Central to this […]
Are robot receptionists really the future of healthcare services?
The healthcare industry has long recognised the benefits of technology, with computer-aided drug discovery dating back to the 1960s1. Many pharma companies are already exploring the application of AI, so it’s no surprise to see that the NHS is also looking to get onboard with the AI revolution. Recent news suggests that robots are to […]
New lung cancer tests for all UK former smokers – How will this impact medical practices?
A new targeted lung cancer screening programme throughout the UK is to be introduced. The recommendation came from the UK National Screening Committee (UK NSC), with the aim to target those that are at high risk of developing lung cancer. This screening programme could significantly improve early diagnosis of the disease. Here, we discuss the […]