Blogs

Our M3 blogs cover a range of thought provoking topics from trends and challenges to proposed solutions for the pharmaceutical industry.

M3 wins Gold at PM Society Digital Awards with Theramex

September 2024

M3 EU is delighted to announce that it was awarded Gold for Brand Promotion at the PM Society Digital Awards earlier this month, for its recent campaign with Theramex.

The award-winning campaign, crafted by M3 for Theramex, was a longitudinal multi-brand omnichannel programme, centred around a core repository of information and resources for GPs.

Unlocking the power of Personas in pharmaceutical marketing

August 2024

In the ever-changing world of pharmaceutical marketing, one thing remains constant: the most successful campaigns are those that resonate with their audience on a personal level. The targeted approach yields the greatest engagement, resulting in stronger relationships between pharma and HCPs and a better return on investment. But how can pharma marketers achieve this level of personalisation on a large scale?

How well do you know UK GPs? (Part 1)

April 2024

It is well-documented that general practitioners in the UK are experiencing very high stress levels, with 71% of UK GPs finding their workload extremely or very stressful (The Health Foundation, 2024).¹ Much of this is driven by high patient caseloads. In addition, however, the rapidly expanding landscape of therapy options presents GPs with the daunting task of not only grasping these new treatments, but also integrating them confidently into their practice. How can pharma companies support GPs in doing this? The first step lies in generating a deep understanding of primary care in the UK.

Embracing efficiency and innovation: M3 Production transforms pharmaceutical marketing

March 2024

In today's rapidly evolving pharmaceutical landscape, pharma marketeers face a multitude of challenges, from navigating complex regulatory environments across different markets to engaging healthcare professionals effectively. The launch of M3 Production, M3's specialist pharma production service, represents an innovative offering combining campaign strategy, bespoke content creation and constant adaptation to guarantee campaign success.

The power of webinars in healthcare

March 2024

Webinars are highly regarded by professionals within the healthcare industry. They are recognised as a place where an exchange of ideas can take place, facilitating active learning to improve clinical practice. With research indicating that at least half of doctors intend to engage with pharmaceutical companies online the majority of the time, it comes as no surprise that around 40% of doctors state that webinars are their preferred learning format.

Navigating the future of personalised medicine: harnessing data and technology for patient-centric healthcare

Septemeber 2023

In an era defined by remarkable advancements in medical science and technology, personalised medicine has emerged as a beacon of hope, ushering in a new paradigm of healthcare.

Are robot receptionists really the future of healthcare services?

Septemeber 2023

The healthcare industry has long recognised the benefits of technology, with computer-aided drug discovery dating back to the 1960s¹. Many pharma companies are already exploring the application of AI, so it’s no surprise to see that the NHS is also looking to get onboard with the AI revolution.

The ethics of healthcare marketing: balancing business goals with patient needs and well-being

August 2023

In the fast-paced world of pharmaceuticals, the marketing landscape is constantly evolving, with companies seeking innovative ways to promote their products and services. However, in this pursuit of business success, there is a critical aspect that must not be compromised: ethics.

New lung cancer tests for all UK former smokers - How will this impact medical practices?

August 2023

A new targeted lung cancer screening programme throughout the UK is to be introduced. The recommendation came from the UK National Screening Committee (UK NSC), with the aim to target those that are at high risk of developing lung cancer. This screening programme could significantly improve early diagnosis of the disease.

The transformative power of virtual and augmented reality in healthcare training and education

July 2023

Virtual and augmented reality (VR/AR) technologies have made significant strides in recent years, transforming various industries. In healthcare, these immersive technologies hold great promise for revolutionising training and education, providing realistic and interactive learning experiences for healthcare professionals.

This is Personal – Edition 2

July 2023

A pharma email sitting in a doctor's inbox, unread. It knows it has something important to say, but yet it remains unread. Every time the doctor logs on it waits in hope, but it is always passed over. The doctor never clicks.

Doctors.net.uk proudly turns 25

May 2023

The UK's largest professional online network of doctors, Doctors.net.uk has been supporting the medical community for a quarter of a century. Our anniversary gives us pause for thought, a time to consider where we started, what we have achieved as a community and where we are heading in a world of rapid change.

The burnout pandemic of healthcare professionals – How to engage with very stretched doctors?

May 2023

The healthcare industry is seeing a dramatic increase in overwhelmed and overburdened healthcare professionals (HCPs), which is harming their well-being and impairing the quality of patient care they are able to provide.

This is personal

April 2023

Getting your marketing message to the right doctors at the right time and in the right way is make or break process.

The ethics of AI and automation in healthcare decision-making

April 2023

Artificial intelligence (AI) and automation are being used more and more in the healthcare industry.

Get in touch

Email reachdoctors@eu.m3.com