You’re paying for 50,000 doctors. Here’s why you’re only reaching 29,000.
Pharmaceutical marketing is one of the most precisely targeted – and most expensive – forms of digital advertising in the world. When a campaign is briefed to reach 50,000 GPs at a quoted CPM of £40, the assumption is straightforward: the budget buys access to 50,000 real, active, doctors. The reality, for many campaigns running […]