€42,150 saved on one campaign. The data behind gold-standard HCP verification
In pharmaceutical marketing, the gap between what a platform promises and what it delivers is rarely made visible. Reach figures are quoted, campaigns run and the true efficiency of the audience reached is seldom scrutinised in detail. A case study from one European market makes that gap impossible to ignore. The scenario A €100,000 campaign […]
You’re paying for 50,000 doctors. Here’s why you’re only reaching 29,000.
Pharmaceutical marketing is one of the most precisely targeted – and most expensive – forms of digital advertising in the world. When a campaign is briefed to reach 50,000 GPs at a quoted CPM of £40, the assumption is straightforward: the budget buys access to 50,000 real, active, doctors. The reality, for many campaigns running […]