M3's mission is to use technology
to help people live longer, healthier lives
and reduce costs in healthcare
Insight
View our whitepapers for the latest research and insight into doctors' digital behaviour and the implications of this for digital marketing in the healthcare industry.
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A recent survey by M3 found that 75% of EU doctors think that their workload has become unsustainable. For pharma, this means that getting a doctor's attention is a challenging task that shouldn't be attempted without real, data-driven insights. Understanding the most effective ways to interact with doctors is invaluable. In the survey, 40%-45% of doctors reported that at least half of the time they spend engaging with pharmaceutical companies is online; however, with a diminished sales force and reduced marketing budgets, pharma companies are struggling to gain and maintain a high share of voice. All of this begs the question: in an unsustainably busy environment, how can pharma collate insights and develop a market-leading strategy that's going to cut through the noise and capture a doctor's interest?
Learn how pharma can break away from the mould and successfully engage their targeted HCP audiences in thought-provoking, engaging and successful campaigns.
