The ethics of healthcare marketing: balancing business goals with patient needs and well-being
In the fast-paced world of pharmaceuticals, the marketing landscape is constantly evolving, with companies seeking innovative ways to promote their products and services. However, in this pursuit of business success, there is a critical aspect that must not be compromised: ethics. Healthcare marketing ethics plays a pivotal role in maintaining the integrity of the pharmaceutical […]
This is personal – Edition 2
A pharma email sitting in a doctor’s inbox, unread. It knows it has something important to say, but yet it remains unread. Every time the doctor logs on it waits in hope, but it is always passed over. The doctor never clicks. Was it the subject line? Did it arrive when the doctor was busy […]
The transformative power of virtual and augmented reality in healthcare training and education
Virtual and augmented reality (VR/AR) technologies have made significant strides in recent years, transforming various industries. In healthcare, these immersive technologies hold great promise for revolutionising training and education, providing realistic and interactive learning experiences for healthcare professionals. By leveraging the power of VR/AR, the healthcare industry can enhance training, improve retention, bridge accessibility gaps, […]
The burnout pandemic of healthcare professionals – How to engage with very stretched doctors?
The healthcare industry is seeing a dramatic increase in overwhelmed and overburdened healthcare professionals (HCPs), which is harming their well-being and impairing the quality of patient care they are able to provide. In our recent survey of 750 doctors across UK, France, Germany, Italy and Spain, M3 found that 89% of doctors agreed that clinical […]
The ethics of AI and automation in healthcare decision-making
Artificial intelligence (AI) and automation are being used more and more in the healthcare industry. They could change the way we diagnose and treat illnesses for the better by being more accurate, faster, and cheaper. But like with any new technology, there are important ethical issues to think about. This article will talk about the […]
This is personal
Getting your marketing message to the right doctors at the right time and in the right way is make or break process. Physicians working in stressful settings are busy. To get their attention, it is important to hit the right note the first-time around. In 2020 McKinsey found the average number of in-person pharma marketing […]