You and AI: driving better engagement with healthcare professionals
Pharma marketers are exploring the potential of AI tools to enhance engagement with healthcare professionals Pharmaceutical companies are on the verge of an AI-driven transformation. The technology offers a potential solution to a growing problem. In recent years, firms have struggled to engage healthcare professionals, making it increasingly difficult to share clinical data, provide education […]
The pharma marketer’s guide to digital engagement
Learn how to unlock stronger HCP engagement through data-led digital strategies, responsible AI and a renewed focus on long-term value Capturing the attention of healthcare professionals (HCPs), who are under constant pressure to manage time and patient care, is no small feat. Pharma marketers must navigate a complex landscape of tighter regulation, economic constraints, technological […]
Smarter ways to connect with doctors
Pharma marketers are navigating tightening budgets, complex regulations and growing pressures on healthcare professionals. What does it take to cut through the noise and make an impact? Cutting through the unrelenting pressures that busy healthcare professionals (HCPs) face takes more than well-crafted messaging – it requires deep insight into their needs and robust clinical evidence […]
The Data Bottleneck: How Pharma Marketing Is Struggling to Keep Up with AI and Omnichannel Demands
In an era where artificial intelligence (AI) and predictive analytics promise unprecedented precision in customer engagement, pharma marketing finds itself at a paradoxical crossroads. Despite pharma marketing undergoing rapid reinvention driven by AI tools designed to unify insight and streamline campaigns, a recent study by M3 found that 90% of pharma marketers report having at […]