Judges considered this Theramex Campaign to be an excellent example of a multi-year campaign where careful consideration of new content creation, as well as reaction to analytical trends, resulted in continual, powerful and highly effective promotion of the brand.

Engagement figures were fantastic, affirming that the content developed for the campaign was not only truly interactive but also useful and engaging to its target audience. The judges concluded that, ultimately, this campaign demonstrated the clear ability to maintain and build HCP engagement, year on year.