A series of concise, personalised clinical
messages delivered in sequence, enabling a two-way conversation between industry rep and target doctors – with physician ID reporting.
- ‘unique identifier’ reporting delivers actionable insights
- build rep/doctor relationship by encouraging contact via email or phone
- complement existing sales force activity with additional data
- engage hard-to-reach doctors outside of normal office hours
- cost per engagement – pay only for results
- average response rate 20%