M3 Messages

M3 Messages

A series of concise, personalised clinical
messages delivered in sequence, enabling a two-way conversation between industry rep and target doctors – with physician ID reporting.

Benefits include:

  • ‘unique identifier’ reporting delivers actionable insights
  • build rep/doctor relationship by encouraging contact via email or phone
  • complement existing sales force activity with additional data
  • engage hard-to-reach doctors outside of normal office hours
  • cost per engagement – pay only for results
  • average response rate 20%
View case study ›
Microsites

Microsites

M3 can design, build and host microsites or resource centres containing a range of content including adverts and interactive elements. Global reach is possible via
supporting promotion.

Benefits include:

  • responsive design template, which encourages usage on mobile devices
  • support from our content team as appropriate in curating and compiling the content
  • range of interactive elements available, including integration with Learning Record, blog or a forum, form data capture, live polls, etc.
  • deeper insight into engagements through reporting on all campaign elements and interactions
Alerts

Alerts

Hosting of one page of content for one month. Content targeted to specific groups, globally with promotion.

Benefits include:

  • one month continuous promotion
  • hosted text and images or video and PPT files
  • target specific doctor groups through promotion
  • reporting provided by specialty, seniority, geography, total and avg. time spent
  • average response rate 22%
View case study ›
ClinACCESS

ClinACCESS

Drives authenticated members from one
or more M3 owned sites to existing content on your website, and provides detailed reporting by specialty.

Benefits include:

  • simple API integration wraps client site with M3 site header and footer, simulating our trusted community
  • bypass splash and registration pages for a seamless user experience
  • drive high volumes of profiled member traffic to your site
  • detailed insight into how different specialities engage with your content
  • deep link to relevant content for each audience segment
  • maximise existing web assets
  • average response rate 5%
View case study ›
Analytics

Analytics

To enable brands to demonstrate the success of their activity to support them in cultivating and nurturing their target audiences.

M3 Analytics provides:

ROI analysis

  • analysis of sales data against programme engagement data to assess impact on sales
  • share of voice – analysing ‘noise levels’ of your brand versus others on M3 platforms

Campaign evaluation

  • poll questions
  • net Promoter Score analysis

User profiling and segmentation

  • understanding doctors’ behaviours and preferences to inform programme and content strategies
  • segmenting the audience and delivering targeted content based on knowledge levels, target customer status and preferences
Contact us
Ask the expert

Ask the expert

Virtual Q&A page allowing doctors to pose a question to a panel of experts in a given field, and receive a quick response.

Benefits include:

  • association with an engaging educational resource
  • direct interaction between doctor and expert
  • can be targeted to specific groups
  • published answers, visible to entire target audience, sharing the learning
  • doctors are able to rate usefulness of expert responses
  • ability to review questions and responses before publishing
  • detailed reporting available, including questions submitted, unique users, impressions broken down by specialty
  • average of 15 questions submitted per campaign
Contact us ›
eDetailing programme

eDetailing programme

M3 can create, host and promote a promotional product presentation to verified physicians. Mutually agreed KPIs and an integrated impact assessment guarantee ROI is delivered.

Benefits include:

  • target based on specialty, sub-specialty, seniority, geography or target list
  • replicate the face-to-face detailing experience
  • include interactive elements such as videos, polls, etc.
  • built-in responsive design to enable multi-device interaction
  • content targeted through promotional routes on-site and via emails
  • average response rate 30%
Contact us
Email

Email

Bespoke HTML email design and build
sent to all or subset of members depending on relevance.

Benefits include:

  • targeted global reach
  • specialty targeting available as standard
  • sub specialty, geo- or member-group targeting available on request
  • full profile level reporting available on request
  • A/B message testing available on request
  • quick turnaround time
  • frequency cap of two per specialty per month means no competition across the same space
  • average open rate 31%
  • average CTOR (Click to Open Rate) 3%
View case study ›
Homepage takeovers

Homepage takeovers

Visually impactful push of promotion targeted by specialty for one week. Ideal for a product launch or awareness campaign.

Benefits include:

  • exclusivity of ad space on the homepage
  • full range of formats including wallpaper, MPU and native text advert
  • visibility to target member group
  • 100% share of voice for one week
  • frequency cap of one per specialty per month means no competition across the same space
View case study ›
Virtual symposium

Virtual symposium

Live conference experience with scheduled and on-demand content.

Benefits include:

  • compliant, highly cost-effective and user-friendly route to engage target doctors with key data in both pre-launch and post-launch phases of product life-cycle
  • overcomes barrier of getting doctors to international congresses
  • live and on-demand
  • strong design to emulate a live conference
  • multi-national reach
  • range of content: video presentations, interactive elements, poster hall, case studies, surveys, white papers
Contact us ›