Revolutionising the digital content delivery model1.38 MB PDF
This whitepaper examines the theory behind developing a purely digital brand promotion partnership and looks at a real-life case study of how to make a success of digital transformation within the pharmaceutical industry.
Critical UK healthcare topics of 2018: Doctors' Viewpoints13.81 MB PDF
2018 was an eventful year for the UK’s doctors and the NHS. In this summary, we have collated our insights into members’ views on the most important events and issues throughout the year.
Healthcare in the Digital Age18.3 MB PDF
Healthcare is changing. By understanding the needs of the physicians, and using innovative channels to make meaningful connections, pharma can ensure it continues to enjoy a mutually beneficial relationship with medics.
Doctor - pharma relationships: the latest research12.14 MB PDF
In-depth insights into how the huge shift in knowledge sharing has affected how doctors interact with the healthcare industry as a whole and the pharma industry, specifically.
From Push to Pull287.41 KB PDF
Richer, more personalised information is the way forward - find out why in our latest whitepaper.
Five dos and don'ts5.99 MB PDF
Five dos and don'ts when communicating with Healthcare Professionals
What Physicians want12.77 MB PDF
Understanding and then meeting doctors' needs is the key to any successful pharma-physician relationship.
An Inside View1.61 MB PDF
As increasing workloads threaten to push the health service to saturation
point, pharmaceutical companies’ role in helping doctors deliver effective
and affordable treatments is more critical than ever