Healthcare in the Digital Age18.3 MB PDF
Healthcare is changing. By understanding the needs of the physicians, and using innovative channels to make meaningful connections, pharma can ensure it continues to enjoy a mutually beneficial relationship with medics.
Doctor - pharma relationships: the latest research12.14 MB PDF
In-depth insights into how the huge shift in knowledge sharing has affected how doctors interact with the healthcare industry as a whole and the pharma industry, specifically.
From Push to Pull287.41 KB PDF
Richer, more personalised information is the way forward - find out why in our latest whitepaper.
Five dos and don'ts5.99 MB PDF
Five dos and don'ts when communicating with Healthcare Professionals
What Physicians want12.77 MB PDF
Understanding and then meeting doctors' needs is the key to any successful pharma-physician relationship.
An Inside View1.61 MB PDF
As increasing workloads threaten to push the health service to saturation
point, pharmaceutical companies’ role in helping doctors deliver effective
and affordable treatments is more critical than ever
Optimising patient outcomes through physician education884.74 KB PDF
Physician education is undergoing a massive change as the volume of advances in therapies and practices increases.
The impact of the internet on medical practice1.31 MB PDF
93% think the internet has had a significant impact on medical education