While the sales rep remains important, doctors are showing increasing preference for online information from trusted, independent channels, according to a new survey among members of a physician network.

Research from M3 Europe's physician network shows the prospect of better medicines is by far the greatest cause for optimism for doctors seeking better patient outcomes.

Better management of chronic conditions and increased patient education also score highly, reflecting the unprecedented efforts of payers and providers to encourage patients to take greater responsibility for their health. But when breakthroughs as astounding as Gilead’s Sovaldi are being launched, in the treatment of hepatitis C, it is not altogether surprising to find medical faith is greater in science than lifestyle changes.


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