The Challenge

  • Present new clinical trial data from the ASCO Annual Meeting to doctors
  • Reach physicians in multiple locations worldwide
  • Enable a two-way conversation between doctors and the principal investigator of the trial

The Solution

  • M3 provided a complete webinar package which included:
  • creation and design of webinar platform
  • filming and live streaming of the video presentation
  • Q&A software to submit questions to the KOL through an online chat window
  • facility to submit questions via telephone system
  • URL and personalised login for registered delegates

M3 also designed and distributed hard copy invites for the webinar and an online post-webinar feedback survey.