US Messages

The Challenge

  • Increase awareness of a new oncology brand that was more expensive than others on the market
  • Create a favourable impression of the brand despite it completing with an established, trusted and low-cost generic
  • The brand has a small salesforce and was struggling to engage with a large proportion of their target oncologists
US Messages

The Solution

  • Utlisied M3's innovative digital delivery platform to deliver a continuous, concise and engaging brand 'story' to oncologists on MDLinx.com
  • By participating in the campaign, interactors shared their physician ID with the client; this enabled the salesforce to target their limited resources to those that has engaged
  • Using behourial data from the campaign, the client was able to understand the physician's knowledge gained from the digital programme; this therefore enabled their sales reps to have longer and more effective face-to-face meetings with physicians