Sirdupla homepage takeover

The Challenge

  • Support the launch of Sirdupla, a new product and a first to market respiratory device
  • Maximise prescriber awareness within the therapy area as the client was new in the respiratory market
  • Complement the print trade campaigns with digital
Sirdupla homepage takeover

The Solution

  • A homepage takeover was developed on, using all available homepage display inventory for a week-long duration
  • The takeover was scheduled to run at a key time for the brand, increasing share of voice and brand awareness to coincide with product launch and availability on prescribing databases
  • Targeted both GPs and respiratory medicine specialists