Moorfields Eye Hospital

The Challenge

  • Traditional recruiting methods had not been successful despite the hospital’s reputation
  • World renowned eye hospital, but struggled to recruit LAS doctors for non-training roles
  • Medical staffing manager had no time to put into recruitment other than text for advert and to email some approved images
  • Looked to the Career team to identify a solution to fill this requirement
Moorfields Eye Hospital

The Solution

  • A 4-week targeted job listing campaign, focusing on reaching, engaging and driving doctors to the job listing, displaying a clear call to action for applications
  • The campaign delivered a consistent schedule of promotional messages across the website and email, ensuring that the communications were visible to active targeted members
  • Additionally an inclusion of promotional messages and banners were used to drive traffic to the listing

My dealings so far have been great. All very helpful and efficient with getting the advert done and out

Brenda Henderson - Interim Head of Recruitment