Bayer Xarelto®

The Challenge

  • Raising awareness and understanding of Xarelto® at launch and beyond
  • Requirement for multi-territory deployment at a local level, within a centralised framework
  • A platform that could be rapidly optimised according to audience behaviour was essential 
Bayer Xarelto®

The Solution

  • Initial 12 month campaign within M3 partner communities in UK, Hungary, Brazil and Mexico
  • Targeted and customised content for cardiologists, GPs and other selected specialities
  • Creation of an innovative digital magazine format

M3's campaign has extended our engagement with target doctors, and helped us to exceed our prescribing targets, whilst also proving exceptionally cost effective. With its success, we have moved forward to commissioning it in other global markets

Global Digital Marketing Lead Xarelto®