ASCO Annual Meeting 2014

The Challenge

  • Enable our sponsor to educate 5 specialities across 16 European countries about the latest data on new treatments and therapies to be presented at ASCO Annual Meeting 2014
  • Reach the target audience using an effective alternative channel to attending in person
  • Deliver a compliant, independent arm’s-length conference package entirely through digital channels
ASCO Annual Meeting 2014

The Solution

  • M3’s dedicated team of writers and film crew attended the full conference and produced a comprehensive digital conference highlights package 
  • Content was disseminated through a multi-tiered campaign via M3’s physician channels MDlinx and, across 16 European countries in 4 languages
  • Awareness was raised and key data was sent pre, during and post conference via email newsletters, display and site promotion
  • A full suite of rich articles and interview content was deployed before the conference closed

I think conference highlights are excellent and the authors should be congratulated on providing a concise synopsis of the most impactful presentations. I am unable to attend every conference; therefore it is great to be kept up to date.

M3 Registered Physician